Adwanted USA and GaleForce Digital Technologies have joined forces strategically to revolutionize the media planning and buying landscape. This partnership, announced on April 23, 2024, sees Adwanted USA’s AdwOne campaign creation software and SRDS data services aligning with GaleForce Digital Technologies’ GaleForceMedia, a premier media planning and buying solution. The goal is to empower subscribers of both platforms with advanced tools and insights, ultimately enhancing their media strategies and return on investment.
Through this collaboration, AdwOne subscribers gain access to the GaleForceMedia buying platform, streamlining campaign management processes. By integrating GaleForceMedia into AdwOne, users benefit from enhanced functionality, including streamlined solutions for ordering, accounting, invoicing, reconciliation, and posting. Additionally, SRDS provides comprehensive media planning and buying information right from the outset, seamlessly integrating with AdwOne and GaleForce Digital Technologies’ suite of services.
Conversely, GaleForceMedia subscribers now have the option to access SRDS’ extensive catalog of media data directly within the GaleForceMedia platform. This integration empowers users with a wealth of media planning and buying information, enabling more informed decisions and tailored media strategies to align with campaign objectives and audience preferences.
Heather Petaccio, CEO of Adwanted USA, emphasizes the partnership’s value proposition, highlighting AdwOne’s ability to provide a comprehensive campaign planning tool to a broader audience. This combined offering aims to optimize time for marketers and agencies by consolidating all ad spend in a single tool, particularly beneficial for those managing multichannel campaigns.
Jen Williams, Vice President of Product & Development for GaleForce Digital Technologies, underscores the partnership’s commitment to delivering innovative solutions that provide users with a deeper understanding of the media landscape. By facilitating more strategic and informed buying decisions, this collaboration is poised to significantly benefit subscribers of both platforms.
AdwOne provides a tried-and-true, comprehensive campaign planning tool to a larger audience. Marketers and agencies now have the ability to consolidate all ad spend in a single tool to optimize time. This newly combined offering delivers several key benefits for users, especially those managing multichannel campaigns.
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